[vc_row row_type=”row” use_row_as_full_screen_section=”no” type=”grid” text_align=”left” css_animation=”” css=”.vc_custom_1484753300808{margin-top: 50px !important;margin-bottom: 50px !important;}”][vc_column][vc_column_text]<\/p>\n
Our practice aims to meet the requirements of the Data Protection Act 2018, the General Data Protection Regulation (GDPR), the guidelines on the Information Commissioner\u2019s website as well as our professional guidelines and requirements.<\/strong><\/p>\n [\/vc_column_text][vc_separator type=”small” position=”center” color=”#8ed3cd” border_style=”” thickness=”2″ width=”300″ up=”40″][vc_column_text]The data controller is Park Dental Clinic Ltd. The data protection officer is Trishan Malhi, who can be contacted at the address below or at info@wordpress-260877-998006.cloudwaysapps.com<\/a><\/p>\n This Privacy Notice is available at reception, by email (info@wordpress-260877-998006.cloudwaysapps.com<\/a>) and on the \u00a0practice website at www.theparkbraceclinicl.co.uk<\/p>\n <\/p>\n In order to provide you with a high standard of dental care and attention, we need to hold personal information about you. You will be asked to provide personal information when joining the practice. The purpose of us processing this data is to provide optimum health care to you.<\/p>\n <\/p>\n <\/p>\n We never pass your personal details to a third party unless we have a contract for them to process data on our behalf and will otherwise keep it confidential. If we intend to refer a patient to another practitioner or to secondary care such as a hospital we will gain the individual\u2019s permission before the referral is made and the personal data is shared.<\/p>\n <\/p>\n <\/p>\n The lawful basis for processing special category data such as patients\u2019 and employees\u2019 health data is as follows:<\/p>\n <\/p>\n The lawful basis of processing personal data such as name, address, email or phone number is:<\/p>\n <\/p>\n <\/p>\n We need to keep comprehensive and accurate personal data about our patients in order to provide them with safe and appropriate dental care. We also need to process personal data about you in order to provide care under NHS arrangements and to ensure the proper management and administration of the NHS.<\/p>\n <\/p>\n Retaining information<\/strong><\/p>\n The retention period for special data in patient records is a minimum of 10 years and may be longer for complex records in order to meet our legal requirements. The retention period for staff records is 6 years. The retention periods for other personal data is 2 years after it was last processed.<\/p>\n Further details of these rights can be seen at the Information Commissioner\u2019s website.<\/p>\n Personal data about you is held in the practice\u2019s computer system and\/or in a manual filing system. The information is not accessible to the public and only authorised members of staff have access to it.<\/p>\n <\/p>\n In order to provide proper and safe dental care, we may need to disclose personal information about you to:<\/p>\n We sometimes use Linkedin, Facebook and Twitter advertising services and as such there are tracking codes installed on our website so that we can manage the effectiveness of these campaigns. \u00a0We do not store any personal data within this type of tracking.<\/p>\n We collect reviews from patients through our website using \u2018www.getfivestars.com\u2019 . Details of how GetFiveStars ensures compliance with GDPR is at Details of their GDPR compliance is at https:\/\/userguide.getfivestars.com\/knowledge-base\/getfivestars-and-gdpr-compliance\/<\/p>\n We allow visitors to our website to complete a short online quiz. Submissions are handled and stored by www.typeform.com<\/a> whose privacy policy and GDPR terms can be found at www.typeform.com\/help\/what-happens-to-my-data\/<\/a> .<\/p>\n Users are given the opportunity to subscribe to our email newsletter through our website. \u00a0The email newsletter will generally contain information such as special offers, news about the practice and team and information about our treatments. Each newsletter we send out contains a link allowing users to unsubscribe instantly. Our email newsletter contains a so-called tracking pixel which is \u00a0\u00a0a miniature embedded graphic embedded to enable log file recording and analysis. This allows a statistical analysis of the success or failure of online marketing campaigns. Based on the embedded tracking pixel, the Cavendish Dental Practice may see if and when an e-mail was opened by a data subject, and which links in the e-mail were called up by data subjects.<\/p>\n Such personal data collected in the tracking pixels contained in the newsletters are stored and analyzed by the controller in order to optimize the shipping of the newsletter, as well as to adapt the content of future newsletters even better to the interests of the data subject. These personal data will not be passed on to third parties.<\/p>\n Our website contains contact forms which enable users to send a direct message to our team. When completed, the form is submitted and automatically stored as an email at our reception desk email address. The form should not be used for sending personal or sensitive patient data and is meant to be for general enquiries only.<\/p>\n If a data subject contacts the controller by e-mail or via a contact form, the personal data transmitted by the data subject are automatically stored. Such personal data transmitted on a voluntary basis by a data subject to the data controller are stored for the purpose of processing or contacting the data subject. There is no transfer of this personal data to third parties.<\/p>\n Please contact Dr Trishan Malhi at the practice for a comment, suggestion or a complaint about your data processing at info@wordpress-260877-998006.cloudwaysapps.com \u00a0\u00a0or by writing to or visiting the practice at The Park Brace Clinic, 18 Royal Scot Road, The Brace Suite, Pride Park, Derby, Derbyshire, DE24 8AJ<\/p>\n If you are unhappy with our response or if you need any advice you should contact the Information Commissioner\u2019s Office (ICO). Their telephone number is 0303 123 1113, you can also chat online with an advisor. The ICO can investigate your claim and take action against anyone who\u2019s misused personal data. You can also visit their website for information on how to make a data protection complaint.<\/p>\n <\/p>\n <\/p>\n In order to provide you with the most efficient and personalised experience when using our Website, we may collect certain information from you by using cookies.<\/p>\n Cookies are small text files that are stored on your computer, tablet or mobile device when you visit our Website. We use these cookies to identify when it is you are visiting our Website, which helps us to make your visit to our site quicker and easier. For example, by remembering your preferences when you return to the site or keeping you logged in.<\/p>\n We use a web analytics tool to analyse how the site is used, so other details that we may collect from you include those of your visit such as; how you arrive at the site, what you do on the site and which browser or operating system you use. All of this information is collected anonymously, so is not tied to any personally identifiable information and allows us to complete internal research on our users\u2019 demographics, interests and behaviours in order to better understand and serve you.<\/p>\n Cookies are text files put on your computer to collect standard internet log information and visitor behaviour information. \u00a0We don\u2019t store personally identifiable information such as credit card details in cookies we create, but if you\u2019d prefer to restrict, block or delete cookies from our Website, or any other Website, you can use your browser to do this. Please note in a few cases some of our website features may not function because of this. Each browser is different, so check the \u2018Help\u2019 menu of your particular browser (or your mobile phone\u2019s handset manual) to learn how to change your cookie preferences.<\/p>\n You can find more information about cookies and how to restrict, block and delete them at www.aboutcookies.org (opens in a new tab \u2013 please note that we\u2019re not responsible for the content of external Websites).<\/p>\n We use Google Analytics to store information about how visitors use our website so that we may make improvements and give visitors a better user experience. Google Analytics is a third-party service that records information about the pages you visit, the length of time you were on specific pages and the website in general, how you arrived at the site and what you clicked on when you were there. These cookies do not store any personal information about you eg name, address etc and we do not share the data. Google\u2019s privacy policy is at \u00a0www.google.com\/intl\/en\/policies\/privacy\/<\/p>\n <\/p>\n An IP or Internet Protocol Address is a unique numerical address assigned to a computer as it logs on to the internet. We do not have access to any personally identifiable information. Your IP address is logged when visiting our site, but our analytics software only uses this information to track how many visitors we have from particular regions.<\/p>\n <\/p>\n This Privacy policy was updated 21 May 2018<\/em>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":" [vc_row row_type=”row” use_row_as_full_screen_section=”no” type=”grid” text_align=”left” css_animation=”” css=”.vc_custom_1484753300808{margin-top: 50px !important;margin-bottom: 50px !important;}”][vc_column][vc_column_text] Privacy and Cookies Our practice aims to meet the requirements of the Data Protection Act 2018, the General Data Protection Regulation (GDPR), the guidelines on the Information Commissioner\u2019s website as well as our professional…<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"open","template":"full_width.php","meta":{"_glsr_average":0,"_glsr_ranking":0,"_glsr_reviews":0,"footnotes":""},"yoast_head":"\nWhat personal data do we hold?<\/h4>\n
This personal data comprises:<\/h4>\n
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The categories of data we process are:<\/h4>\n
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Why do we hold information about you?<\/h4>\n
We will process personal data that we hold about you in the following way:<\/h4>\n
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You have the following personal data rights:<\/h4>\n
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Security of information<\/h4>\n
Disclosure of information<\/h4>\n
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Internet Based Advertising<\/h4>\n
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Collecting Reviews<\/h4>\n
Online Smile Quiz<\/h4>\n
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Email Newsletter<\/h4>\n
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Website Contact Forms<\/h4>\n
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Comments, suggestions and complaints<\/h4>\n
Cookies<\/h4>\n
WHAT ARE COOKIES?<\/h4>\n
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COOKIE POLICY<\/h4>\n
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Analytics \u2013 eg how visitors use our website<\/h4>\n
IP addresses<\/h4>\n